Entrepreneurship & Venture Building
Founding and co-founding ventures across technology, education and consumer products, and helping new founders validate the problems worth solving before they build.
The Entrepreneurial Scholar
Talita Meira
Serial EntrepreneurDoctoral ResearcherEducator
Bringing research and entrepreneurship together to build ventures, ideas and people that matter.
- Doctorate in BusinessHult International Business School
- Visiting ScholarEmory University, Goizueta Business School
- Founder & DirectorOn Codes
About
Where rigorous research meets real-world venture building
I am a Brazilian-born entrepreneur, doctoral researcher and educator based in Sydney, Australia, with 18+ years of experience across supply chain, research and entrepreneurship. My work sits at the intersection of business strategy, entrepreneurship and technology.
Before founding my own ventures, I built a career in supply chain and operations at Itautec, Leroy Merlin Brazil and Avon in Brazil, and at Next3PL and Coco Republic in Sydney, followed by consulting work at Unchained Solutions helping Australian organisations respond to the Modern Slavery Act and build more responsible supply chains.
Today I direct On Codes, the company I founded in 2020, and lead Builder Lab, helping companies and first-time founders turn opportunities into real products, while completing a Doctorate in Business focused on corporate accountability and supply chain transparency.
I hold a Postgraduate Specialization in Industrial Administration from the University of São Paulo (USP), a 2-year program, and completed the Business Logistics program at FGV (2012).
Career at a glance
- 2008 – 2010ItautecProduction planning
- 2011 – 2014Leroy Merlin BrazilSenior Supply Chain Planner
- 2014 – 2015AvonSenior Analyst
- 2016 – 2019Next3PL · Coco RepublicLogistics Manager · Supply Chain Specialist
- 2020 – 2023Unchained SolutionsSenior Supply Chain Consultant
- 2023 – 2025Independent ConsultantSupply chain & modern slavery projects
- 2020 – presentOn CodesDirector & Founder
Three pillars
One integrated body of work
Research & Higher Education
Doctoral research on corporate accountability and supply chain transparency, international scholarly experience, and teaching that connects evidence with practice.
Purpose & Leadership
Leadership grounded in faith, family and community, and in the conviction that technology and business should serve people.
Ventures
A portfolio of ventures built with purpose
From our first startup to today's AI-powered studio, each venture starts from a real problem and a clear purpose. Many are built alongside my co-founder, Lao Reis.
Our first startup
Luksai
CEO & Co-founder
Co-founded with Lao Reis (CTO)
A simple platform to host, manage and deliver programs online. Luksai was our first startup, and we now intend to use its technology to support churches and NGOs, offering free hosting for their digital products.
Programs & recognition Tech Ready Women 2021 (scholarship) · iAccelerate Activate 2021 · Stone & Chalk 2022 · EduGrowth Women's Education Leaders Syndicate 2024 · Techstars Emory Founder Catalyst (Spring 2025, first cohort) · Invest Atlanta WEI Cohort 7, 2025
Visit site LuksaiAI studio · Since 2020
On Codes
Director & Founder
Technology that serves people. On Codes helps organisations, founders and ministries move from AI curiosity to real results, combining business strategy with AI-powered software development.
Visit site On CodesFounder education
Builder Lab / Validate
Co-founder · Strategy & Validation
From opportunity to first startup. Builder Lab helps aspiring founders find a problem worth solving, validate it through customer discovery and use AI to build a first product, even without a technical background.
Visit site Builder LabEarly access 2026
Luks.ai
CEO & Co-founder
Turn what you know into what you can teach. Now in development, with early access planned for 2026.
Join early access Luks.aiEvents · Sydney
Little Guest Club
Your celebration, with every little guest cared for. Montessori-inspired event nannies for children aged 2 to 7 at weddings, private celebrations and corporate events in Sydney.
Visit site Little Guest ClubChildren's books
Kumi Classical Library
Books that shape, stories that stay. A curated library of English-language children's books for ages 0 to 6, created for Brazilian families.
Coming soonNatural skincare
LUKSAV Tallow
Use less. Choose better. Skincare made with Australian grass-fed beef tallow.
Coming soon LUKSAV TallowResearch & Higher Education
Evidence that informs practice
My doctoral research examines corporate accountability and supply chain transparency, with a focus on how the quality of corporate modern slavery reporting can be assessed more consistently.
2022 – present
Doctorate in Business
Hult International Business School, including international residencies in the United Kingdom, Dubai and the United States.
2025
Visiting Scholar
Emory University, Goizueta Business School (Atlanta, USA), including guest lectures.
2023 – 2025
Doctoral Fellow
Sustainability Research Impact Lab, Hult International Business School.
Teaching
Educator
University teaching, guest lectures and hands-on programs that teach founders to validate problems and build with AI.
Publications & recognition
2nd Place · Doctoral Dissertation Competition · IEOM Sydney, Sep 2024
Conceptualizing Stakeholder Influence on Modern Slavery Legislation: Towards Greater Transparency in Australian Supply Chains
DOI 10.46254/AU03.20240092Accepted · 2026
The Clarity Gap in Expertise-Based Services: A Qualitative Study of Structuring Tacit Knowledge into Advisory and Mentoring Programs
Speaking & Media
Sharing research and venture lessons
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Oct 2025
Guest speaker · Human Rights in Global Supply Chains
Class at Emory University's Goizueta Business School, Atlanta, USA.
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Jun 2025
Speaker · The Entrepreneurial Hour
Tech Alpharetta, Georgia, USA (in person and online).
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May 2025
Panellist · Research lab event
Sustainability Lab event at Hult International Business School, London, UK.
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Sep 2024
Paper presenter & peer reviewer
Business and Modern Slavery Research Conference 2024, University of Sussex Business School, Brighton, UK (10–11 September 2024).
Book
Supply Chain for Beginners
A simple, accessible introduction to supply chain for anyone who wants to learn more about the field.
View on AmazonPurpose & Leadership
Building with purpose
Faith, family and community are at the centre of how I lead. They shape the ventures I choose to build, the people I choose to serve and the way I measure success.
I care deeply about supporting the Brazilian community in Australia, especially entrepreneurs and leaders who want to build with integrity, and about putting technology to work for churches, ministries and NGOs.
- Technology that serves people
- Clarity before building
- Integrity in business and research
- Faith, family and community
Contact
Let's build something meaningful
For speaking, research collaboration, partnerships or venture conversations, I would love to hear from you.